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What is in your Vitamins?

Fresh and nutritious whole-foods are the cornerstone of optimal health and fitness. Unfortunately, the food choices we make are often less than perfect. Even organic foods are picked before they are ripe; the majority of fruits and vegetables are grown in nutrient-poor soils, and our on-the-go lifestyle makes pre-prepared and packaged meals a tempting solution.  Most people know their diets could (and should) be better. So they reach for a standard, one-a-day multivitamin in an effort to put back a little of what's missing.  

But truth be told, conventional multivitamins simply don't work. While whole foods contain hundreds of different phytonutrients that work together in unison to nourish and replenish our cells, the typical one-a-day is limited to about 45 isolated and synthetically-derived imitators which are exceptionally hard for the body to recognize let alone use.  

Check out this three minute video and you may shocked to find out what else is lurking in those big-brand multivitamin formulas.

Then, consider the following studies:..

Oxford University has completed a long-term study with an amazing 20,000 subjects. This study reported no substantial beneficial effects from the use of high-potency vitamins C, E, and beta carotene. Conversely, adherence to a whole food diet had a strong correlation with positive health and wellness outcomes.

The Journal of Diabetes Care published a study showing that a synthetic, isolated vitamin E supplement offered no beneficial effects. Foods rich in naturally-occurring vitamin E, on the other hand, did. 

These studies--and the multitude of others like them--point to the fact that there is a significant difference between the vitamin and mineral compounds found in foods and those created in a lab. 

Take a look at Dr. James Duke's ethnobotanical database and you'll see that there are 173 different compounds and phytonutrients found in a single orange. When compared to the 45 chemical counterparts found in the typical multivitamin, its easy to see why they simply cannot serve as a substitute for those found in a whole food.  

If you need a vitamin C supplement, would you choose the 45 random, isolated nutrients copied from an orange? Or would you simply eat the orange? 

Common sense says, "eat the orange!"  

Given that your health and fitness foundation should be built on whole foods, it makes sense that your nutritional supplement program should, too.
The Core 4 Nutrition formulas are derived exclusively from whole food extracts and concentrates.Their purity and efficacy have been closely evaluated; their physiological effects scientifically measured and documented. Perhaps most importantly, they receive rave reviews from those who use them.