I was recently speaking to a coach who regularly shares the Core 4 Nutrition Program concept with his clients. He told me that while many of his athletes were enthusiastic about getting started, others were skeptical—one of the most common symptoms of MLM (multi-level marketing) product let down.
I also spoke to three athletes who simply didn’t “believe” in taking supplements, citing a “healthy diet” as a panacea for their nutritional needs.
Unfortunately, the nutritional supplement market is too often tainted by expensive, yet ineffective, products that invariably over promise and under deliver. After having spent a large sum of money on magic solutions that never really materialize, many users of nutritional supplements become disillusioned. But those who have adopted an anti-supplement stance—based on a bad experience, disbelief, or misinformation—are missing the proverbial boat.
As a physician specializing in sports performance nutrition, I know two things: Even the “healthiest” and most well-balanced of diets fall short when it comes to satisfying the human body’s nutrient needs. And that the correct combination of the right supplemental nutrients taken in the proper amounts can have a dramatic impact on improving both cellular health and functional fitness. During the past few years, I have amassed thousands of laboratory results to support these conclusions.
Nutritional supplements can work. And they can work very well. When they don’t, there’s a reason—or reasons—why. Typically, a supplement program will fail when: