Lobsters die only if they get eaten or injured by a predator, or contract a rare disease.  But they never from old age!  They don’t have a built-in life expectancy in their cells.  And because of this, lobsters constantly get stronger, bigger and more virile as they age.  Older lobsters are actually more fertile than younger lobsters and if left alone, they will live and grow for centuries.

Lobsters, like many other decapod crustaceans, grow throughout life and are able to add new muscle cells at each molt.  While it doesn't happen often, 100-year-old lobsters that weigh somewhere in the vicinity of 40 pounds are occasionally caught.

What's their secret to eternal life?

It turns out it that in lobsters, telomerase (the enzyme that helps rebuild and maintain telomeres) stays active their entire lives.  The telomerase prevents their telomeres from becoming shorter, which stops their cells from aging and dying! ¹  ...

At Core 4 Nutrition, our goal is to help you improve your physiological fitness because when you improve the health of your cells, you will improve the way you look, feel and perform.  And while we all want to be healthy on the inside, most people also want to look their best on the outside.  Unfortunately, pounds of excess body prevent many of us from looking—and feeling—great.

Facing and overcoming road blocks is an unavoidable aspect of life.   Making the right food choices, managing a difficult relationship, or resolving a financial crisis require both physical and the emotional strength. 

In this week’s blog, I am excited to introduce Dave Greenwalt, a long-time friend who happens to be one of the nation’s most successful health and wellness coaches. Dave has improved the lives of thousands of people by helping them meet their physical and emotional life goals....

I was recently speaking to a coach who regularly shares the Core 4 Nutrition Program concept with his clients.  He told me that while many of his athletes were enthusiastic about getting started, others were skeptical—one of the most common symptoms of MLM (multi-level marketing) product let down. 

I also spoke to three athletes who simply didn’t “believe” in taking supplements, citing a “healthy diet” as a panacea for their nutritional needs. 

Unfortunately, the nutritional supplement market is too often tainted by expensive, yet ineffective, products that invariably over promise and under deliver.  After having spent a large sum of money on magic solutions that never really materialize, many users of nutritional supplements become disillusioned. But those who have adopted an anti-supplement stance—based on a bad experience, disbelief, or misinformation—are missing the proverbial boat.

As a physician specializing in sports performance nutrition, I know two things:  Even the “healthiest” and most well-balanced of diets fall short when it comes to satisfying the human body’s nutrient needs.  And that the correct combination of the right supplemental nutrients taken in the proper amounts can have a dramatic impact on improving both cellular health and functional fitness.  During the past few years, I have amassed thousands of laboratory results to support these conclusions. 

Nutritional supplements can work.  And they can work very well.  When they don’t, there’s a reason—or reasons—why.  Typically, a supplement program will fail when:    

There's no such thing as a "typical" Core 4 client. Some have very definitive goals (like taking two minutes off their 10K time) while others simply want to look and feel their best. Because the Core 4 Program combines the innate wisdom of your body with the power of scientific investigation, it paves the path for optimal cellular health and improved physiological fitness. There are no limits to the breadth and depth of its resulting functional and physical benefits.  

By using our targeted, synergistic formulas and implementing a few practical lifestyle, diet and fitness suggestions, a variety of powerful and lasting changes can occur.  A committed and motivated Ian Staveley is getting more out of life than he once thought possible.  

Take a few minutes to read his personal success story here.  And while you're at it, read a few more here!  

Ready to be our next success story?  Get with the Core 4 Nutrition Program today and give your body what it needs to succeed. It doesn't matter where you're headed, the Core 4 Program can get you there! 

Our bodies are composed of trillions of different cells carrying out more than 200 specialized functions which, in turn, drive all the physiological systems contributing to our physical and mental performance.  Our ability to gain strength, shed unwanted pounds of body fat, increase our speed and endurance, improve our cardiovascular capacity, stay motivated, and remain injury free are all dependent upon optimal cellular health.   

If you're like most fit and active people, you invest a great deal of time, energy, and money in your training program and sports-related equipment.  But the most important and fundamental piece of your health and fitness arsenal (your body) is often overlooked.  You wouldn't take a bike out for a 50-mile ride without first making sure the chain has been lubed and the tires are holding air.  But you probably push your body, day in and day out, without giving a thought to the status of its foundational, inner health.  Ironically, our dedicated quest for health and fitness often leads to choices that don’t provide well for our bodies' basic, cellular needs.

Without proper care and maintenance, our cells will eventually start to break down; they will stop functioning properly and we will begin to experience “symptoms” which are typically grouped together and labeled as a “disease.”  When this happens, we are often encouraged to focus on an external “fix” rather than an internal cure...