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How to Superboost the Power of Beets

Dr. Rishikesh Patel, a research scientist at London's Kingston University, conducted a recent review of the growing number of beetroot juice studies.

Here's what they found

High quality beet root juice is rich in dietary nitrates, which are converted into nitric oxide by the body. Nitric oxide relaxes the blood vessels, reducing the body’s need for oxygen. And when people don’t require as much oxygen, they can work harder with less effort.

Since dark chocolate was also known to increase nitric oxide, Dr. Patel's research team wanted to assess the relative strength of their individual effects.

Could dark chocolate, which is high in beneficial flavanols, be just as effective as beetroot juice in boosting the body’s ability to produce nitric oxide? ...

My Two-Pronged Approach for Performance and Recovery

I have a confession:

I haven’t been very active during the past six months. I’ve been so wrapped up in work projects that most of my days have been spent either sitting or standing in front of my computer. While I do get up or change position frequently—and take my little dog for a daily, two-mile walk, I have basically been sedentary for the first time in my life.

Even though I haven’t been my active self, I’ve continued to follow our Core 4 performance protocols, which are focused on optimizing the body’s nitric oxide and essential amino acid levels. And I’ve been supporting my telomere health with our new telomerase-activating formula, “Live Long.”


When some old friends came for a visit last weekend, they wanted to do a more demanding hike in the Santa Barbara hills. I was up for the challenge, but somewhat unsure about how I’d perform and recover.

If you’ve been to Santa Barbara, you know that getting off the beaten paths (Cabrillo Street and the Beachway along the water front) requires going straight up hill. Since we were short on time, we chose the Buena Vista Trail, which climbs almost 900 feet in a mile.  I have done this a hike a number of times in the past when I was more fit, and still felt a little out of breath on certain sections.  I was a little concerned I wouldn’t make it all the way to the top. (I am the one on the far left)...

But I smoked it!

While I didn’t have quite the same bounce in my step, the climb was surprisingly easy. And I was equally surprised that I had absolutely no soreness later that night or the next day.

These are the “take home” points: ...

The Perfect Strength and Recovery Strategy

You might be surprised to learn that more protein isn't the ultimate solution.

As an athlete, you know that protein is important—not only for energy, but for physical growth and repair. It seems logical to think that more is better. But this simply isn’t the case.

Athletes don’t need more protein, they need more amino acids

The body requires access to a total of 22 different amino acids, which

play a role in its ability to produce energy and maintain optimum physical function.  Eight of the 22 amino acids are defined as ‘essential’ because they are not manufactured by the body; they must be derived from dietary proteins and/or an essential amino acid supplement....

What are Dietary Nitrates and Why Do They Really Matter?

Nitrates are naturally-occurring, inorganic compounds found in our soil, water, and air.

Recently, a rapidly-growing body of research has shown that nitrates are critical to our health and performance. That’s why dietary nitrates—the nitrates found in the food we eat—have become a hot topic, especially among performance-oriented athletes. Red beets, in particular, have received a great deal of attention because of their high nitrate content and resulting ability to improve both cardiovascular health and athletic performance results.  

Dietary nitrates make your heart and muscles more efficient.

When we consume adequate amounts of dietary nitrates, our body converts them into a short-lived gas called nitric oxide. One of nitric oxide’s primary roles is to regulate the delivery of oxygen to the muscles. It does this by relaxing and opening the blood vessels, subsequently improving blood flow. Better blood flow not only translates into lower blood pressure, but into a decreased demand on your heart and skeletal muscles.

Additional research has shown that dietary nitrates can reduce the oxygen cost of exercise, improving the function of our energy-producing mitochondria.

The bottom line? Your heart and muscles can do more work with less perceived effort when your body is powered by an organic, high-nitrate supplement like Pure Clean Powder!...

Eat Your Beets: What My 101 Year Old Grandmother Knew!

My grandmother lived to the age of 101.

In the many years that I knew here she taught me many things about living a long healthy long life. One of them was to eat your beets. And Russian Borscht was one of her favorite. Check out this blog post to learn more.

While most of us can't (or won't) eat borscht every day, there's an easy and convenient way to benefit from all the health and performance boosting nutrients found in fresh beets:

Pure Clean Powder!

Just one scoop of Pure Clean Powder a day can:

-Increase your strength, speed and stamina
-Optimize your cardiovascular health
-Reduce internal inflammation
-Facilitate a faster recovery 
-Enhance the body’s ability to detoxify
-Help prevent many forms of cancer 

Adding a serving of beet juice powder to your daily supplement routine is a convenient ...

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